Where Dreams
Become Reality
We exist to plan extraordinary weddings with intention, balance, and care—supporting your mental and physical well-being while delivering seamless execution and uncompromising excellence from start to finish.
100+
Weddings
20+
Years in Hospitality
5×
Award Winner
"Your wedding should feel as good as it looks. We handle the stress so you can be fully present for your celebration."
— Nicole Shadoan, Founder
A Legacy of Love
& Celebration
Wedding Agency San Diego was founded in 2023 with a clear mission: to plan extraordinary weddings with intention, balance, and care. After 20+ years working in hospitality—from hotels and venues to hands-on service—I've experienced weddings from every angle.
What sets us apart? We believe your wedding should feel as good as it looks. That means supporting your mental and physical well-being throughout the planning journey, not just delivering a beautiful event. We handle the stress so you can be fully present.
With seamless execution and uncompromising excellence from start to finish, we've already planned 100+ weddings across Southern California. Each one intentional. Each one balanced. Each one crafted with genuine care.
Our Core Values
The principles that guide everything we do, from the first consultation to the final farewell.
Intention
Every decision is made with purpose—creating celebrations that truly reflect who you are.
Excellence
Uncompromising quality from the smallest detail to the grandest moment. Nothing less than exceptional.
Balance & Care
Supporting your mental and physical well-being throughout the planning journey and beyond.
Seamless Execution
20+ years in hospitality means flawless coordination so you can be fully present on your day.
Meet Our Team
The passionate professionals who bring your wedding dreams to life.
5
Industry Awards
Nicole
Founder & CEO
Nicole is a California native and the founder and CEO of Wedding Agency San Diego. She earned a bachelor's degree with an emphasis on tourism and event planning and has a proven, successful career in fine dining and special events. Prior to founding the Wedding Agency, Nicole honed her craft as the Director of Events at the Lakehouse Resort and as manager of the restaurant, “Morada” at the historic Inn at Rancho Santa Fe.
She provides an unmatched level of dedicated service to hundreds of couples that proves as the bedrock for their remarkable weddings.
Since founding Wedding Agency San Diego in 2023, Nicole has received five unique industry awards; 3× “Best of Weddings” on The Knot and 2× “Couples' Choice” on Wedding Wire.
Nicole's own wedding at a private estate atop Paint Mountain in Elfin Forest was the event that sparked the original idea for Wedding Agency San Diego. The wedding was marked by an incredible sunset, a double rainbow, and a general atmosphere of love and celebration. Today, Nicole aims to provide others with the same level of joy and gratification she and her husband felt on their wedding day and the same level of guidance and support they received from their planner, Kristin, who retired in 2022.
Her own journey with spiritual, physical, mental, and emotional health is reflected in everything that she does; most notably in the level of care she provides to her couples.
Personal Interests
CrossFit, hiking with her dog, camping, rock climbing, meditation, and watching her husband compete in Brazilian Jiu Jitsu tournaments.
Specialties
Sherie
Lead Coordinator
Sherie is a California-based wedding coordinator, floral designer, and holistic practitioner who brings a thoughtful, intuitive, and detail-oriented approach to every celebration she supports. With a background that blends event coordination, flower arranging, and holistic wellness, Sherie is known for creating experiences that feel both beautifully organized and deeply meaningful.
In addition to her work in weddings and events, Sherie is the founder of Azadi Healing, a nonprofit organization dedicated to emotional, physical, and spiritual well-being through trauma-informed, holistic practices. Her work in healing spaces strongly informs her approach to wedding coordination, allowing her to remain calm under pressure, attuned to the emotional flow of the day, and fully present for couples during one of life's most significant milestones.
Sherie has extensive experience in floral design, specializing in organic, intentional arrangements that elevate the aesthetic of weddings while honoring each couple's unique vision. Whether coordinating timelines behind the scenes, styling florals, or offering grounding support on the wedding day, she provides steady and thoughtful care from start to finish.
Her ability to seamlessly blend logistics with heart-centered service makes her an invaluable part of the Wedding Agency San Diego team. Sherie is passionate about helping Nicole and the couples being celebrated feel supported, seen, and at ease, so they can fully enjoy their celebration and the love surrounding them.
Personal Interests
Travel, sound healing, meditation, flower arranging, hiking, Jiu Jitsu, creative design, and supporting community centered healing work.
Specialties
Azadi Healing
Founder & Practitioner
Milestones & Memories
The Beginning
Wedding Agency San Diego was founded with a mission to plan weddings with intention and care.
Best of Weddings
Won The Knot's Best of Weddings award for the first time—more to come!
First Destination Wedding
Planned and executed our first destination wedding adventure.
5th Preferred Vendor List
Added to our 5th venue preferred vendor list—trusted by top San Diego venues.
100th Wedding
Celebrated a major milestone—our 100th wedding!
Best of Weddings 2026
Won The Knot's Best of Weddings award for the third consecutive year!
Couples' Choice 2026
Earned WeddingWire's Couples' Choice Award for the second year in a row!
Award-Winning Excellence
We're honored to be recognized by both The Knot and WeddingWire for our excellence in wedding planning. These awards are a testament to the trust our couples place in us and the dedication of our entire team.
2026
Best of Weddings
The Knot
2025
Best of Weddings
The Knot
2024
Best of Weddings
The Knot
2026
Couples' Choice
WeddingWire
2025
Couples' Choice
WeddingWire